There’s always one bit of advice that is given to businesses within every industry when they are looking to grow: push branding and identity. This can obviously be done in a number of different ways. A new logo; branded materials; speciality items and services – all ways to increase brand identity. But what about embroidered workwear that is branded? We consider the benefits behind buying embroidered shirts for business to boost your branding efforts.
First of all, embroidered work wear can help customers put a face to your brand. One of the key reasons branding exists is it’s a way of making your business stand out from competitors and to create a sense of familiarity with customers. If your workers are on a shop floor, then they are the ones responsible for being the ‘faces’ of your business to your customers. If they perform well, customers are likely to come back; if they don’t, they’ll be less likely to come back. This effect is even more pronounced when a person is wearing embroidered uniform shirts as a customer will associate your business with your service. So while it’s possible for someone to be put off by bad service, branded shirts can also help that person recall the good service at your business. When people have a good customer service experience in a shop, they will often say ‘I liked the staff in there’, but what you really want them to say is ‘I liked the service in there’ or ‘I like it in there’. So branded uniforms can help drive this perception that it’s not just the staff that are nice, but your whole business. You want customers to be loyal to your brand, not just loyal to your staff.
Branded uniforms are also good at helping customers identify staff members. There’s nothing worse when someone wants to ask a question about an item for sale and they can’t work out who to ask. Embroidered work shirts clearly identifies your staff to customers and increases chances of making sales. But what about businesses whose employees work in a non-sales floor environments? Can they benefit from buying embroidered shirts for business? Absolutely. Creating a sense of identity within a workforce is also very important. When someone puts on a uniform, they begin to embody what that uniform means. When a staff members puts on a uniform at the beginning of their shift, it’s a reminder that they are in work-mode. Not only that, but uniforms can act as a great equaliser across a workforce. Workers, supervisors and even managers can be outfitted with the same branded shirts to create a collaborative workforce identity. In other words, you’ll make your staff feel more like a team rather than different individuals within disparate roles. It makes workforces less hierarchically-driven and encourages those managers wearing the shirts to lead by example.
So, as you can see, embroidered uniforms can bring about great opportunities to increase your branding and identity – irrespective of the industry that your business is located within. Make sure to look for specialists who have a lot of experience with crafting embroidered shirts for business and branding purposes.